Nvidia Announces Advanced AI Chips and Autonomous Car Project at CES 2026
Nvidia, the world's most valuable company, has unveiled the next generation of artificial intelligence (AI) chips and an autonomous car project in partnership with Mercedes-Benz at the Consumer Electronics Show (CES) in Las Vegas. Nvidia's CEO Jensen Huang credited the acceleration of the open-source AI shift to Chinese start-up DeepSeek, announced a new AI technology for self-driving cars, and revealed the full production of the company's new, more powerful Vera Rubin chip for AI.
The Rise of Open-Source AI
The shift towards open-source artificial intelligence has been accelerated by the models released by the Chinese start-up DeepSeek, according to Nvidia CEO Jensen Huang. Everyone is trying to reach the next border,
he stated during his keynote at the CES. He also highlighted the company's R1 model, which required fewer resources, as a driving force in the growth of the open-source ecosystem.
Nvidia's New Generation AI Chips
In the face of increasing competition, Nvidia announced its next-generation AI superchip architecture in full production, with four out of the six new chips that make up the Rubin computing platform developed by engineers at Nvidia's R&D centers in Israel. The company's new chips are expected to deliver five times the artificial intelligence computing of the company's previous chips, serving chatbots and other AI applications. These chips, which are currently being tested by AI firms in the company's labs, are set to arrive later this year.
Autonomous Car Project
In collaboration with Mercedes-Benz, Nvidia is set to launch a driverless car powered by its 'Alpamayo' tech, which is part of the company's efforts to advance 'reasoning' AI technology for autonomous vehicles. Huang's announcement of the partnership marks a significant step towards the increased integration of AI technology in the automotive industry.
Tech Highlights from CES 2026
During the CES 2026, the world's largest consumer technology trade show, companies of all sizes showcased their latest products. Among them, Intel launched the Panther Lake, its new AI chip for laptops, manufactured with its last-generation manufacturing process, called 18A.
Conclusion
Nvidia's announcements at the CES 2026 serve as a testament to the rapid advancement of AI technology. With the launch of new AI chips and the autonomous car project, the company continues to push the boundaries of technological innovation. As AI continues to evolve, Nvidia's commitment to the development and application of advanced AI systems remains evident. At the same time, the role of other tech giants like Intel and start-ups like DeepSeek in shaping the future of AI technology cannot be overlooked.